Benefits Of UX And Content Strategy Planning
User experience (UX) and content strategy planning are two of the most important components of any marketing campaign. When combined, they see your content marketing results skyrocket.
Both UX and content strategy are crucial for creating a positive experience for users, as well as for driving engagement and conversions. UX and content strategy planning are also necessary for ensuring that your website or application is optimized for search engines (SEO) and for ease of use.
Let’s explore the key benefits of UX and content strategy planning and how, when used in conjunction, they can help your website or application shatter your expectations for success.
Firstly, What Are the Definitions of UX and Content Strategy?
Before we dive into the benefits of UX and content strategy planning, we need to lay out what exactly both functionalities are.
- User Experience: Colloquially called “UX” amongst marketers, website developers, and bloggers alike, UX is the process of creating a positive user experience through design, usability, and accessibility. It’s how professionals create interfaces that are intuitive and usable for their audience.
- Content Planning: In direct contrast, content strategy planning is the process of creating content that is optimized for SEO and provides value to users. It refers to the planning, development, and publication of information (content) for a website and often encompasses written text, graphics, and media.
Both UX and content strategy planning are critical for creating a website or application that is attractive, easy to use, and optimized for both search engines and real-life users.
The Importance of Content Strategy Planning for UX
Content strategy planning is an essential part of successful UX design. As the process of creating a plan for the content of your website, application or marketing campaign. This plan should include the goals of the project, the target audience, the type of content to be used, and the methods and strategies for delivering content.
Ideally, content strategy planning should also include the methods and strategies for managing content over time. Since content is a critical part of the user experience, it needs to be interesting and engaging in order to keep users interested and encourage them to take action.
With up to 89% of users switching to a competitor after just one bad experience, planning your content ahead of time can make the difference between a repeat customer and a loss of business.
Alongside being geared toward your business’s target audience, content also needs to be optimized for SEO. Every piece of content – no matter how temporary – needs to be easy to find and navigate, as well as easy to read and understand. Finally, content should be regularly updated using cms to ensure that it remains relevant and engaging.
How Content Strategy Planning and UX Impacts User Behavior
Content strategy planning and UX go hand-in-hand when it comes to creating a successful website, application, landing pages and even for hero images. Content strategy planning helps to ensure that the content is tailored to the target audience and that it’s optimized for a better organic experience. On the other hand, UX ensures that the user experience is enjoyable and intuitive for the user.
When content and UX are both optimized, it can have a significant impact on user behavior. For example, users will be more likely to stay on the website or application for long periods of time if the content is interesting and engaging. Likewise, users will be more likely to take action (e.g. make a purchase, sign up for a newsletter, etc.) if the UX is intuitive and enjoyable.
Optimized content and UX can help to improve the visibility of your website or application in search engine results. This is because search engine algorithms take into account both the content and the UX when determining the ranking of a website or application.
From the first phase of your customers discovering your business – whether it be B2B or B2C – to the last phase of them making that purchase or booking that discovery call, content strategy planning and UX are inseparable cogs of your content marketing wheel.
How to Plan Content Strategy for Better UX
Content strategy planning and UX go hand-in-hand, so it is important to plan for both at the same time. The first step is to understand the goals of the project and the target audience. Once you have a clear understanding of the goals and the target audience, you can begin to plan the content and UX.
When planning the content, think about the type of content that will be used, the methods and strategies for delivering content, and the methods and strategies for managing content over time. It is also important to ensure that the content is optimized for SEO and that it is regularly updated.
When it comes to UX, it is important to focus on creating an intuitive and enjoyable experience for the user. This includes focusing on user interface design, navigation, and usability. It is also important to ensure that the website, application or any digital marketing campaign is optimized for the different devices and platforms that it will be used on.
Here at Integration Yantra, our tips and tricks for effective UX design and content strategy include:
- Deeply researching your audience before crafting any content
- Making websites and apps easily scannable, so that your users understand their value at a glance
- Writing for clarity and simplicity
- And utilizing a visual hierarchy to highlight important elements of your offer
When used alongside content marketing tools like heatmaps (visual representations of user behavior), conversion funnels, and feedback polls and surveys, you’ll find that your content strategy and UX planning are a cinch.
The Benefits of UX and Content Strategy Planning Are Endless
At Integration Yantra, our content marketing professionals offer in-depth branding, creative writing, and UX design services to help businesses like yours make the most out of their marketing strategies.
If you’re ready to maximize your user experience of good content to bolster your audience base, reel in more app users, and establish brand trust with your target demographic, Talk to our team today (toll-free!) at 1-833-4926872 (IYANTRA).
Welcome to Integration Yantra, where we strive for excellence in all aspects of creative marketing, digital marketing and eCommerce Development Services and Solutions. Our team is made up of talented subject-matter experts (SME) who are passionate about what they do. From our writers who meticulously research and craft blog posts to our UX designers, developers, testers, and marketers who work together to deliver the best results possible, we are dedicated to providing our clients with the highest level of service. Read about our services here.