Link Building: How to Increase ROI and Strengthen Online Presence
Creating great content is one thing, but you’ve to make sure that it reaches to the right audience at the right time. This means you have to build brand awareness and establish connections with your audience via different online channels.
One of the most important factors to consider here is link building. Basically, backlinks help search engines like Google, Bing, Yahoo, etc identify and evaluate your website.
The more high-quality backlinks a page has, the more online traffic it gets from search engine.
According to Ahrefs, the #1 ranking web page in the search engine results page (SERPs) receives nearly 5%-14.5% more dofollow backlinks via new websites every month.
There’s a lot of things you need to know before you start building backlinks for your website and in this article, we’ll quickly talk about the relevance of link building, how you can build quality links, and how it will benefit your business.
Link Building Brings Business
The process of link building can be broken down into two parts: integration and accrual. Integration refers to the volume (or lack) of interesting internal features that make a website stand out from competitors, thus making it popular (or unpopular) among consumers and clientele. A fully integrated site considers the needs and interests of all potential audience members, including customers, employees, prospective clients, industry affiliates, and competitors.
You can improve your link-building program by growing relationships with anyone who wants to spread the word of your company’s excellence: loyal customers, employees, friends and family, brand advocates, and key business partners.
Using SEO for Link Building
Links are also important, but if it comes with quality, to make your brand, product and services more visible in internet searches. Search engine optimization (SEO) can be a powerful tool for bringing traffic to your site, but link building will help you boost your site in the search results. Search engines work by picking up signals from links; therefore, the more high-quality links you have from your site to others – and from other sites to yours – the more often your webpages will appear. With a customized SEO strategy incorporating hyperlinks, your company will be able to achieve better search engine results.
Once you start a link-building campaign, how do you know if it’s working? The tricky thing about grabbing the attention of search engines like Google and Bing with all those little hyperlinks is that they don’t work individually. All of the keywords on your website work like a team to increase your search engine ranking. If you want to know how the different SEO keywords work – including which ones are the biggest earners of traffic and ROI – you’ll need tools to do it.
Are All These Links Driving Traffic?
Generally, your link-building success can be measured in your SEO ranking and by the number of quality links you have on your site. You can also pinpoint your best keywords by looking at referrals in Google Analytics. These simple statistics can be tracked internally, or you can hire an outside consultant to do the ’net detective work.
Tracking the progress of your link-building campaign is where a digital marketer becomes invaluable. We can collect thorough information about your website, including which other sites and social media networks it interacts with, and provide real-time feedback to make sure your campaign is progressing as it should. If a link is hurting your site instead of helping, we can quickly identify and remove it. By analyzing data about your SEO keywords, you’ll be able to pinpoint exactly what’s working (and what’s not) in your web content strategy.
Don’t Wait – Make the Right Connections Today
Link building can benefit your business tremendously. When done properly, it places your brand, products and services in front of more web users, specifically those in your target market. In today’s digital age, gaining the competitive edge in the online market is critical, and knowing how to generate traffic to your website by using SEO tactics and external links will boost your business, increasing your return on investment (ROI).
If you want a link-building expert who can help you right from day one, feel free to reach out to us and we will help you design your strategy to get more traffic and boost visibility.
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